Ok, I’m supposed to be going to bed ‘coz I is well tired m8.
But I just wanted to have a quick rant about Johnny English Reborn before I go.
I’ve just been to see the aforementioned film in the cinema with the right hon. Lady Skeater, and we both very much enjoyed it. We both like Rowan Atkinson, and we both like cars. Holly especially likes Aston Martins, so she was very pleased.
Anyway, you may notice when you watch it a slight bit of Apple branding. There’s a lot of iPhone 4 (or was it a 4s!), quite a few Mac books, AND ABOUT 18 MILLION BLOODY IPADS!
Seriously, there are a lot of iPads in the film. There’s a heart rate monitor at the end of the film… on an iPad! So you got many close up shots of just the iPad showing the heart rate. There’s a control room with like 50 massive screens and computers in it, however one guy is peering down at his FUCKING IPAD IN HIS LAP!
My favourite iPad plug was one just standing up on a table in the back ground, sort of facing towards the camera a bit, just behind Rosamund Pike when she’s analyzing Rowan Atkinson (I should probably use character names, but anyway). I like this one most, or hate it most, because they’re not even using it. It’s just there.
Anyway, there’s a lot of Apple plugs, and a lot lot lot of iPad plugs. I think it was always the iPad 1 as well, not even the 2. The silliest thing is, it’s supposed to be a cool high tech spy film, and most of the film is great IMO, the car has a laser cutter on it, there’s a rocket launcher umbrella, a very versatile dyson and a minigun/golf bag in it.
But the iPad? They’re not high tech! I mean I do love my iPad, it’s awesome, but it’s no V16 Rolls Royce super car. Issy can use the iPad, and she’s not even 2 yet.
So any way, if you like the first film, this one was better. It wasn’t too cheesy, just the right amount of cheese/Rowan/spying/hot girls/silliness I reckon.
But there is a lot of Apple sponsorship in there. A lot.
Oh and Gillian Anderson is still hot. And that wheel chair is amazing.